Place Category: Cash for Gold
Founded in 1990, Oliver Jewellery is famous for “the cashman,” Mr. Russell Oliver’s unique television persona. He is a well known Toronto Gold Buyer. Most of Oliver Jewellery’s reviews are either very positive or very negative. One reason may be the sheer volume of customers they service. That means that before you go to Oliver Jewellers you need to do your due diligence. Know the value of your gold. Use our Free Gold Value Report to understand what your metals are worth. Be prepared to negotiate to that. Toronto Gold Exchange is looking for five factors in its Oliver Jewellery Review: Price Paid, Service, Store & Location, Transparency, and Value Added Services.
What We Like
In August of 2011, the Toronto Star found Oliver Jewellers to “pay the most cash” of the cash for gold establishments. That may no longer be true. In fact, they paid roughly 33% below the market value of our gold. They are a higher-payer than most small shops, but they are far from the highest. We like their candor, and security guard. No one here pretending this is not the flashy cash for gold store you see on TV. That combined with its market share gets Oliver Jewellers a place among Toronto’s best gold buyers. Oliver Jewellery’s central location is mid-town, and they have three additional locations in the GTA, making it convenient for most sellers. The stores are far from luxurious, but it is easy to see find redeeming value-added services. For example, appraisals, loans, and a well reviewed jewellery resale operation.
What Would We Like in our Next Oliver Jewellery Review?
Oliver Jewellery has thoughtfully addressed complaints, for example on on Yelp, and is working to make sure its reputation remains positive. Unfortunately, customer perceptions don’t lie. This may not be a problem that you can fix with putting your prices online. A good solution would be more honesty with your customers, from the beginning. Are a few extra dollars really worth a bad reputation?
It looks like some people have been mistreated by the business or employees more than once. Attitude is everything, especially when you are buying someone’s most personal and valuable goods. There is a reason people pay so much for the jewellery they sell: it is something special. Having all your customers feel honestly and respectfully dealt with will make the experience of selling gold (and our Oliver Jewellery Review) that much better.
You can contact Oliver Jewellery at (416) 322-5996. You will find thier main store located at 366 Eglinton Ave. W., in Toronto, Ontario. Oliver Jewellery also has stores in the GTA cities of Oakville, Pickering, and Woodbridge.
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