Unideluxe Gold Exchange and Pawnbroker

Unideluxe Gold and Pawnbroker has been in business since 1994 and is conveniently located next to the Queen/Jarvis intersection. Beside it, you will find a number of pawn shops and other “gold buyers”. True to it’s pawn-shop nature, you must come prepared with a price and desire to negotiate. Cynthia Meason of the nest suggests that in asking you to put your offer first a pawn-dealer, in this case, Unideluxe is psychologically priming you with a lower price. It would be quite wise, before going to Unideluxe Gold and Pawnbroker, to do your standard due diligence, and know the value of your gold. Never be afraid and always be prepared to negotiate to your gold’s intrinsic value. Int his review, the Toronto Gold Exchange looked for five specific factors: Price Paid, Service, Store & Location, Transparency, and Value Added Services.

What We Like about Unideluxe Gold

It’s a good sign when you have an above-average Google rating, and most comments reflect positively on the owner, Greg. Second, it’s great that they offer person-to-person purchases and “home shows” throughout the GTA. The challenge, for us, lies in that value added services are ultimately less important than price paid on gold. Here, Unideluxe really doesn’t shine. In fact, we’d say they’d fall into a 6/10 in terms of price paid… A good feature – at first glance – they have, is to mail in your precious metals and jewellery. We tend to say “at first glance” because method, while tried by many is far from true.

Long story short, be very careful on who covers associated expenses like shipping. This is especially the case if you’ve determined the value of your jewellery beforehand and dont agree with their price. We think it’s important to be involved in a transparent process and mailing in your jewellery through the “Xpress-pack” system hides this from you.

What Would We Like in our Next Oliver Jewellery Review?

First, and most importantly, please get your hours straightened out… We took the following screenshots from their website, and Google.

To our surprise, they were closed at 5PM when we came to visit.

Second, it is so important to at least test or weigh the gold that you are buying or giving a loan against. While your profit margins are none of our business, it is less than endearing when you are not engaging in best practices for buying metal. Moreover, it suggests you are probably making too high of a margin. One way of looking at this is that you’re going to get ripped off. On the other hand, if you are firmly confident in your own negotiating skills, you might want to give Unideluxe Gold Exchange & Pawnbroker a try. Maybe you will be able to get more than the intrinsic value of your gold? Honestly, we couldn’t count on it anymore than beating the house in a casino.

Our last complaint (we promise) is that Unideluxe really could be better organized. You can’t have “stuff” everywhere, even with rhyme and reason. Cleanliness and simplicity when buying gold or anything else are always going to be best practises across the buying industry.

You can contact Unideluxe Gold at (416) 203-3503. You will find their main store located at 94 Queen St E., in Toronto, Ontario.